BIBS, established in 1978 in Denmark, has evolved from its initial offering of the iconic Colour pacifier to become a comprehensive brand catering to all baby essentials. For over four decades, BIBS has been at the forefront of baby product innovation, continuously refining its original pacifier design to meet and exceed the changing needs of babies and parents alike. Today, the brand stands as a beacon of quality, design, and safety in the baby products market, offering a wide range of items that span various categories beyond pacifiers, including feeding, soothing, and more. Fed is Best is proud to offer the full BIBS range to the South African Market At the heart of BIBS' philosophy lies a commitment to producing high-quality products that combine functionality with aesthetic appeal, using the best possible materials. This dedication ensures that every item from BIBS not only looks great but also upholds the highest standards of safety and environmental care. The brand's approach to design and quality has garnered it a loyal following across more than 100 markets worldwide, with its products being sold in over 12,000 points of sale. BIBS prides itself on its Danish heritage, emphasising minimalistic design and practicality in each product. The brand's story is one of passion, innovation, and dedication to excellence, which has propelled it from a national favourite to an internationally recognised name in baby care. As BIBS continues to expand its product range, it remains focused on giving little ones a colourful and safe beginning to life. Available at Fed is Best, BIBS invites parents and their children to experience the quality, tradition, and innovation that have defined the brand for generations.