Every purchase counts: 5% of all sales goes toward humanitarian aid for displaced families and the affected children of Gaza amidst the crisis. Learn more

Every purchase counts: 5% of all sales goes toward humanitarian aid for displaced families and the affected children of Gaza amidst the crisis.

Free shipping on all orders over R1800.00ย – automatically applied at checkout

FRIGG

FRIGG, a brand deeply rooted in Danish heritage now available at Fed is Best, is named after the Norse goddess of love and motherhood. It embodies a philosophy centred on care, safety, and style. The brand is dedicated to creating products that reflect the balance between functionality and aesthetics, ensuring that every item brings joy and comfort to both children and their parents. FRIGG's commitment to using high-quality, sustainable materials demonstrates their responsibility towards both the children's well-being and environmental care. Their thoughtful design process, influenced by the simplicity and purity of Danish design, results in products that are not only safe and reliable but also beautifully crafted and timeless.

FRIGG

FRIGG, a brand deeply rooted in Danish heritage now available at Fed is Best, is named after the Norse goddess of love and motherhood. It embodies a philosophy centred on care, safety, and style. The brand is dedicated to creating products that reflect the balance between functionality and aesthetics, ensuring that every item brings joy and comfort to both children and their parents. FRIGG's commitment to using high-quality, sustainable materials demonstrates their responsibility towards both the children's well-being and environmental care. Their thoughtful design process, influenced by the simplicity and purity of Danish design, results in products that are not only safe and reliable but also beautifully crafted and timeless.

10% off your first purchase

welcome to fed is best!

receive 10% off your first order* by filling out the form below

*discount excludes sale items and items excluded due to supplier discretion